BRND® Consulting
Strategic Branding and Web Design Agency
Global strategy
with local impact
Projects in 10+ countries.
Brands that connect cultures and markets.
Since 2013 - ∞
Better Brands—
Argentina Venezuela Chile United States
Beyond the visual
As a strategic branding agency, our challenge isn't creating brands. We challenge them, question them, and strengthen them to withstand time and crises. We don't applaud ideas; we test them until they become solid realities.
AND WHILE FLOATING ASTEROIDS
AND SPINNING PLANETS ARE FUN,
SOMETIMES ALL YOU NEED IS BOLD
TYPOGRAPHY TO HYPER-FOCUS
A READER’S ATTENTION.
AND IF YOU GOT THIS FAR,
I GUESS I MET THE BRIEF.
WHAT CAN YOU CREATE?
Cases
Featured projects
Industries
Our Cross-Industry Vision: Where Experience Becomes Advantage as a cross-industry innovation.
Services
Our Phenotype® strategic branding methodology articulates:
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AI-Enhanced Environment Analysis (Urban and Digital)
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Competition mapping
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Segmentation (geographic and by occasion/use)
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Consumer profiles
Product or service configuration:
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Value proposition and attributes
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Packaging, pricing and channels
Brand expression:
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Verbal and visual identity
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Corporate image and graphic system
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Web design / UX
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Packaging
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Commercial architecture and signage
We don't apply rigid formulas: we integrate these services coherently so that each brand grows, consolidates, and connects with its market.
Gastronomy is one of the industries where branding becomes most visceral: the experience begins before the first bite. In Venezuela, we worked with iconic restaurants in Maracaibo such as Pinkoh, Black, and Mr. Crunch, where the identity needed to convey both local flavor and culture. In Argentina, with projects like Yakinilo, Juani Café, and Boyacá, we faced the challenge of building brands that blend tradition with new urban trends. In the US, with Puyero in Philadelphia and Maizeat by Cheo Ávila in New York, we confirmed how brand design and digital communication are key to competing in saturated gastronomic markets.
A restaurant doesn't just sell food: it sells atmosphere, service, and storytelling. That's why every gastronomic identity we design integrates strategic branding, clear communication, and a visual system that connects with diners from the menu to the digital experience.
In Venezuela, we've worked with brands like Roshanee, Kler, and Hox, consolidating fashion and retail offerings with national reach. In the U.S., projects like Lavlein Beauty and Wags demonstrated how design can position beauty products in competitive markets. Each identity in this sector combines strategy and visual and verbal communication to connect with aspirations, confidence, and style.
In Venezuela, we have worked with medical institutions such as Clínica Paraíso, Monument Clinic, and Dr. Andrés Ocando, consolidating identities that convey trust in a sector where credibility is essential. We also support brands such as Vitaldent, strengthening their presence in dental healthcare. In Argentina, we developed the identity for FisicalCheck, the number one physical fitness clinic in Buenos Aires. In Chile, Clínica Nace—now with two locations in Santiago—demonstrates how expansion also requires brand consistency. And in Spain, Vensalud confirms that a strong identity is key to generating confidence in both patients and professionals.
In the corporate and media fields, we have developed identities that convey leadership and credibility to companies, consulting firms, and production companies. We have had the pleasure of working with Dr. Robert Rodríguez, founder of CLED and DRR Advisors , recognized as one of the Top 100 Most Influential Latinos in Corporate America by Hispanic Business. His track record in corporate diversity and Latino leadership is a benchmark in the U.S., and our collaboration allowed us to bring that impact to a visual and strategic level. Locally, we have also worked with groups such as Primazol, Workinn, and Entre Socios, strengthening their reach in key sectors such as energy, coworking, and media.
We have supported brands ranging from Venezuelan exporters such as Condimentos del Campo and Frescales to high-impact international projects such as Ron Guazapa, one of El Salvador's most renowned rums. In the Caribbean, we work with Cerveza Presidente, while in the U.S., we collaborate with innovative offerings such as Pachanga Beer and Rum in Miami and Spears Mocktails in New York. In this area, we transform products into brand experiences that connect with discerning consumers both inside and outside the point of sale.
We've supported sports leaders in various countries: in Venezuela, Águilas del Zulia, Diez Active Club, Mara Box (the first CrossFit box), Fitlosophy (the first beach sports club), and Spring by Rosy Maza (women's fitness). From Miami, CoreMotif expanded its CrossFit model to Maracaibo; in Chile, we work with Vidality, Arturo Vidal's supplements; in Canada, with Strive Baseball; and in Brazil, with Delta do Kite, a nautical kite school with safaris/trips in Atins.
Leisure requires storytelling to become an experience. Projects like Zuum Park, the largest trampoline park in Maracaibo, and Caliber, which innovated with a unique shooting range in the city, show how design can amplify the fun. Our founders' journey also includes Diverzone, a benchmark for family entertainment in Maracaibo, and more recently Gamebox, a mobile gaming trailer that opens up new ways to play and connect with people.
We collaborate with studios that combine beauty, location, and function. In Maracaibo, we work with Design Group Latin America, a company that designs interior design and architecture, supported by alliances with more than 300 design firms. We also work with Naranjo Monnott Architecture Studio, founded by Braian Naranjo and Adriana Monnott, which specializes in architecture, interior design, and construction supervision.
In the industrial-retail sector, Arcoweld stands out, specializing in high-standard welding equipment and supplies, a variety of consumables, and market-adapted technology. We approach each construction and architectural project by understanding materials, lighting, functional spaces, and contextual aesthetics; the result is a spatial identity that communicates, a structure that sustains, and spaces that inspire.
In this field, we've designed brands that combine physical and digital presence. In Maracaibo, we collaborated with Veci and Fresconi Fresh Market, developing identities for supermarkets that offer both in-store and online sales. We also work with Tecno Smart, a technology retailer, and Vash with local laundromats. In Chile, LifeMax is a major player in retail technology, recognized for its variety and fast service (in-store pickup, flash shipping). Each project seeks to balance functionality, image, and user experience, optimizing both the product and every point of contact with the customer.
Our founders' careers include projects that marked a turning point in Maracaibo's cultural and culinary life: Maracaibo Rock & Pop, Ciudad Joven, and RestaurantesDeMaracaibo.com, the latter recognized as the driving force behind the city's culinary diversification. They were also part of international milestones, such as their collaboration on Soda Stereo's latest album.
Although not developed under BRND®, these previous experiences gave us a privileged insight into how culture, music, and gastronomy can be transformed into brand platforms with a real impact on society.
Tourism isn't just about selling destinations: it's about creating lasting experiences. Projects such as Village dos Lençóis in Brazil, a hospitality landmark in Atins, and Tropikite in Adícora, promoted by pioneer Roberto Sierra in one of Venezuela's most important wind paradises, have shown how a strong identity can empower places that thrive on the intersection of adventure, nature, and culture. Today, that same vision is reflected in Islas del Viento, an ecotourism project under development that seeks to regenerate the cultural and ecological environment, demonstrating that branding can also be a driver of sustainability and territorial transformation.
In the raw materials export and manufacturing sector, we have supported projects that bring Venezuelan production capacity to the global market. Acibarlab, with its aloe vera derivatives, and Hardense, with its export-grade timber, are clear examples of how a strong brand can inspire confidence in international operations. Here, branding isn't just for show: it becomes a competitive advantage, capable of opening doors in demanding markets and sustaining long-term business relationships.
B2B vs B2C
One Methodology, Two Strategies
B2C → Desire and experience
The decision is emotional and quick
B2B → Trust and profitability
The decision is rational and long-term
Global vision with local sensitivity
It's not about accumulating sectors or numbers. Over 500 projects, 12 industries, and 10 different countries over the last 15 years have taught us something much simpler:
Human dynamics are universal, but they manifest differently across regions and cultures. A restaurant, a clinic, or a technology company all share the need for clarity and consistency, although the codes that generate connection vary in each market.