History & Context
After years of experience in television and private interior design projects, Chiquinquirá Delgado and her partner decided to found Atelier, a boutique interior design studio in Florida. Their purpose: to offer comprehensive design and furniture solutions for high-standard residences and projects, combining Delgado’s minimalist vision with her partner’s functional and elegant approach into a coherent, distinctive proposal.
The Challenge
To adapt and merge both founders’ aesthetic philosophies into a single brand capable of communicating timeless luxury and professionalism without losing approachability. It was necessary to build not only a visual identity but also a tone and communication style flexible enough for different audiences and types of residential projects.
The Solution
We applied the Phenotype® – BRND® Engineering System methodology, starting with an in-depth analysis of Florida’s premium interior design market, competitors, and target audiences.
Based on this intelligence, we developed an integrated branding system:
* Complete visual identity (logo, color palette, typography, graphic system).
* Definition of verbal tone and key messages to convey exclusivity and trust.
* Corporate stationery and digital templates ready for social media and presentations.
The Result
Atelier emerges as a high-end interior design firm in Florida with a solid and coherent identity that reflects professionalism and elegance, already tied to high-standard residential projects and gaining growing recognition in the sector.
