NACE Clinic was founded on April 5, 2021, in Santiago, Chile, as a medical center, initially offering sample collection services and around 15 medical specialties, with a team of 65 professionals.
Growth was immediate: within a few months, the clinic already offered more than 30 specialties. In October 2022, a second 1,900 m² location was opened, equipped with more than 30 treatment rooms, an X-ray room, a mammogram, and advanced procedures. (At that time, we did not yet have our own clinical laboratory.)
The Challenge
The initial identity was closely linked to maternity and failed to reflect the breadth of services or the potential of the expanding clinic.
The Solution
The brand was consolidated under the name NACE – Núcleo de Atención Clínica Especializada (Nucleus of Specialized Clinical Care), a concept that broadens the communication spectrum while maintaining the symbolic power of "birth" as a metaphor for life, care, and trust. The visual identity, graphic elements, and digital presence were redefined to build a solid institutional narrative, ready to communicate the diversity of its specialties.
The result
Today, Clínica NACE is a benchmark in comprehensive healthcare, with more than 50 specialties, modern infrastructure, and uniquely humane treatment that accompanies each patient on their wellness journey.
